The integrated B2B Digital Content & Commerce platform focuses on products. Was developed to be user-centered and to be experienced intuitively.

Output situation

The world of WAGO is complex. WAGO products for electrical connectivity, distributed automation and interface electronics are used in almost all industries worldwide. Different customer needs must therefore be intelligently channeled and directed to the point-of-interest on the website.


WAGO is consistently pursuing its digitization strategy with SinnerSchrader. Based on the 'World of Solution', the corporate website will be developed into the central digital hub for all interest groups of the company. User requirements and customer behaviour are determined through surveys, observations and data analyses and are incorporated into the concept.


SinnerSchrader develops the responsive frontend for the user-centric B2B content and commerce platform wago.com. The highly customized solution is based on user requirements and proven technologies such as SAP Hybris Commerce. A key product of the World of Solution was brought to life for marketing and sales events with the help of Augmented Reality.

Market performance and brand experience

Access to the WAGO product world will be simplified for interested parties and existing customers: product research and ordering, product comparison, transaction handling and product support can be conveniently carried out for users on wago.com. The platform is thus an integral and elementary component of WAGO's brand experience and market performance. With the help of user interviews, the B2B shop is developed as a user-centered product and raised to a relevant level. The existing backend infrastructure of SAP Hybris Commerce was extended by an external service provider and provided with new features by SinnerSchrader through a new, user-friendly interface.


Map of the location in hamburg


SinnerSchrader Commerce Studio

Völckersstr. 38
22765 Hamburg
+49 40 39 88 55-0